Global film and print campaign for Oakley "It's Okay" starring Chloe Kim, Mikhaela Shiffrin, Stale Sandbech, Jamie Foy, Mark Cavendish, and Bubba Watson
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It's Okay
It's Okay to Lose Your Shit
It's Okay to Let out Steam (Wide)
It's Okay to Break Some Bones (Jamie Foy)
It's Okay to Skate Until Dawn
It's Okay to Skate Until Dawn II
It's Okay to Sneak out Before Dawn (Bubba Watson)
Stale Sandbech, One Obsession
Mikaela Shiffrin (spread)
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One Obsession - Mikaela Shiffrin
It's Okay to Take the Afternoon Off (Bubba Watson)
Stale in Tunnel
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One Obsession - Stale Sandbech
Stale Sandbech
Chloe Kim, One Obsession
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One Obsession - Chloe Kim
Chloe Kim (spread)
Capetown
It's Okay to Take the Afternoon Off
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One Obsession - Mark Cavendish
Mark Cavendish
It's Okay to Sing Loud
Credits
Director
Michael Lawrence
Cinematographer
Michael Lawrence
Print Photographer
Michael Lawrence
Production Company
Wanda, Paris
Agency
AKQA
ECD
Peter Ammentorp Lund, Nicolai Smith
Creatives
Joshua Ogden, Hassanayn Rauf, Harriet McGregor, Barne Heimbucher