WorkMichael Lawrence

Oakley

Film & Print Campaign

Global film and print campaign for Oakley "It's Okay" starring Chloe Kim, Mikhaela Shiffrin, Stale Sandbech, Jamie Foy, Mark Cavendish, and Bubba Watson

Loading video...

It's Okay

It's Okay to Lose Your Shit

It's Okay to Let out Steam (Wide)

It's Okay to Break Some Bones (Jamie Foy)

It's Okay to Skate Until Dawn

It's Okay to Skate Until Dawn II

It's Okay to Sneak out Before Dawn (Bubba Watson)

Stale Sandbech, One Obsession

Mikaela Shiffrin (spread)

Loading video...

One Obsession - Mikaela Shiffrin

It's Okay to Take the Afternoon Off (Bubba Watson)

Stale in Tunnel

Loading video...

One Obsession - Stale Sandbech

Stale Sandbech

Chloe Kim, One Obsession

Loading video...

One Obsession - Chloe Kim

Chloe Kim (spread)

Capetown

It's Okay to Take the Afternoon Off

Loading video...

One Obsession - Mark Cavendish

Mark Cavendish

It's Okay to Sing Loud

Credits

Director
Michael Lawrence
Cinematographer
Michael Lawrence
Print Photographer
Michael Lawrence
Production Company
Wanda, Paris
Agency
AKQA
ECD
Peter Ammentorp Lund, Nicolai Smith
Creatives
Joshua Ogden, Hassanayn Rauf, Harriet McGregor, Barne Heimbucher